Project Power Player 2026
For people who are too good to be this overlooked.
And too polite to say so.
You've watched somebody with a fraction of your expertise walk off with the brief, the fee, and the credit. You said nothing, because saying something felt like the sort of move made by people whose egos need to take over. So you got on with the work, which is excellent work, and you waited.
But noticing you isn't on anyone's to-do list. Which means you'll continue to wait. That's how this all works.
Removing the "waiting" bit is why I started Project Power Player. And we can do this without giving you a personality transplant, and without sending you to another industry event to stand next to someone important, hoping they'll strike up a conversation with you before they start chasing the canapé waiter.
We're going to consolidate based on what's already in your hands: the receipts and the thousand times you've applied your expertise and watched magic happen. AI has flattened knowing-things to zero. It knows everything you know. But it doesn't know how you've lived it, and that's the sauce we're gonna create your entire menu from.
I'm putting all of this online at the moment. It's taking longer than I said it would, because I keep rewriting perfectly finished pages at 1am and then arguing with myself about whether I can start a sentence with "And". That's part and parcel of being a Power Player. And if what I'm working on is for you, then you'll know this feeling all too well.
The work itself is already happening. I'm building Power Players as we speak. If you'd like to talk about whether you might want to become a Power Player, click the button below and we can talk about it.
